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Welcome and thank you for visiting my website! With 15 years of corporate experience in marketing, writing, sales, project management, research, and the web, I am excited to share my knowledge with entrepreneurs and small business owners who are struggling in the competitive business world.
Following are highlights of my professional career:
As a FREELANCE WRITER/MARKETING CONSULTANT, I have written articles for tri-state area (PA/NJ/DE) publications, interviewed subject matter experts, and provided marketing expertise to creative staffing organizations.
As a TECHNICAL WRITER, I have worked on training manuals for commercial software packages and developed online help applications.
As a MARKETING COMMUNICATIONS MANAGER, I have created content for a variety of print and online medium; managed $1M+ marketing budgets; conducted marketing research; created an online promotional store; digitized marketing collateral; and developed prosperous relationship with web firms and advertising agencies.
As an E-COMMERCE PROGRAM MANAGER, I have written sales and supplier training documentation; written content for and designed e-commerce websites; and managed web projects.
As a WEBMASTER, I have developed intranet and internet sites; tracked site effectiveness; and worked with search engines.
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Industry Experience
- Advertising
- Aircraft
- Editorial
- Energy
- Healthcare
- Industrial
- Insurance
- IT
- Marketing
- Medical
- Online Retail
- Pharmaceutical
- Real Estate
- Video
| Computer Proficiency (PC/MAC)
- Acrobat
- Dreamweaver
- Excel
- Flash
- FrontPage
- Keynote
- QuarkXpress
- RoboHelp
- PhotoShop
- PowerPoint
- Project
- Publisher
- Visio
- Word
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