Everyone has a story to tell.
A story can be about yourself, your experiences, your passions, your profession, your business...or anything you want to share with others.
A story is told through words, pictures, or a combination of both.
A story can be pensive or whimsical, educational or persuasive.
It can be written subjectively or objectively...available online, in print, or both.
Your story can be told on websites, through marketing efforts, as magazine articles, on blogs. Stories aren't just for books (although that's certainly an option).
Yes, there are many choices for your story, but first consider the following before you put pen to paper (or finger to keyboard).
1. Audience: Who are you talking to? Who's your customer or reader? Who will benefit from your product, service, opinion, experience, or point-of-view?
2. Purpose: What are your goals or objectives? Do you want to inform, influence, or entertain? Do you have a clear call to action?
3. Clear and Concise Message: Communicate clearly and simply. Be consistent in every medium. (Hint: Muddled and flawed writing isn't good for your business or reputation.)
© 2008-2012 Marichelle Rocha. All Rights Reserved.